1. Know Your Selling Points
Is your home good for travelers? Is it ideal for families, bachelors, or pets? Is it for digital nomads in Greece or couples visiting for their honeymoon? Before you take pictures, think about the story you want to tell when selling your home.
2. Declutter and Clean Up
This may seem self-explanatory, but surprisingly some people skip this step. Clean up your house before even thinking about unpacking your tripod. Prepare like you would for an open home - clean surfaces, remove clutter, wash your dishes, and make the beds. You might think this is first nature, but believe us - we’ve seen it all! Don't include family photos or personal items, because potential buyers will have a hard time imagining it as their own space.
3. Make a Good First Impression
Cutting the grass, cleaning the front door area, trimming bushes or trees, and removing bikes from the driveway are simple ways to make your home appealing at first glance. Add flowers to empty flowerpots to go the extra mile.
4. Let in the Light
A bright, airy room is more appealing than a dungeon. Natural light is always better than artificial light. Open the blinds and take pictures during the day. Take off the curtains if you need to, or take a picture with a longer exposure.
5. Choose a Wide Angle
Pick an angle that captures the room at its largest. Don’t make anything distorted, but use a wide-angle lens if you have one. Stand in the corner of the room for best results. As a rule of thumb, don't use portrait mode. Landscape mode captures a larger area.
6. Keep the Camera Level
Surprisingly, 50 percent of properties that are on the market for upwards of 1 million Euros feature poor-quality photographs. Prospective homeowners won’t like to see crooked photos, no matter how nice the house is. Check your framing before you start taking pictures.