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In Northern Greece, Thessaloniki took a bold step toward redefining its urban identity during a high-profile event at the iconic Olympion, where partners of Elxis, Giorgos Gavriilidis and Vangelis Nastos were present alongside some of the country’s most influential political, cultural, and real estate leaders.

Foreign buyers of holiday homes are showing a clear preference this year for more expensive and luxurious properties, as the percentage of those choosing homes worth over €600,000 has tripled. Even though prices have already risen significantly, international buyers continue to view the prospects of the Greek market — and the value it offers — very positively. As a result, they are turning to increasingly high-quality properties to upgrade their quality of life by acquiring the home of their “dreams.” These are some of the conclusions of the latest analysis of holiday-home market trends by Elxis – At Home in Greece (www.elxis.com), a leading company in selling holiday homes to foreign buyers.

Greece may be known for its endless, wonderful summers, but data shows that people prefer it outside of the summer season.  As European travellers rethink how and when they explore the continent, Greece is emerging as a year-round destination, and this shift is reshaping both tourism and the property market.  According to the latest Monitoring Sentiment for Intra-European Travel report (Wave 23) by the European Travel Commission (ETC), Greece ranks among the top 10 most desired European destinations for travel between October 2025 and March 2026, holding a solid 7th place with a 5% share. That’s ahead of Austria, Switzerland, and even Turkey, confirming that Greece’s charm doesn’t fade when summer ends.

Greece’s property market has never looked stronger. According to the U.S. Department of State’s 2025 Investment Climate Statement, the country is entering a new era of economic confidence, digital transformation, and investor-friendly reform. After years of restructuring, Greece is not only back on the investment-grade map; it’s becoming one of Europe’s most promising real estate and property investment destinations.  For U.S. and international buyers, this means a safer, faster, and more transparent environment for owning property in one of the Mediterranean’s most desirable locations.