"Firstly, we are observing once again this year a clear shift in demand from high-tourism areas to others that offer more room for development. This is happening due to the saturation in the most popular areas and the desire of many buyers for privacy. Additionally, land plots are scarce and, when they are found, they are expensive, causing the final sale price to skyrocket," says Mr. Giorgos Gavriilidis, CEO of Elxis.
The result is a shift towards other areas that are less crowded and more affordable, which not only do not lack natural beauty – quite the opposite – but also offer authenticity and, of course, privacy. This is a strategic advantage of the Greek holiday home market compared to other competitive Southern European markets, which are oversaturated.
"This is a development we had identified and reported on early in 2024, and we see that it continues this year as well, with even greater intensity. For example, instead of purchasing a holiday home on the island of Lefkada, we are seeing a noticeable shift of interest to the mainland coasts across, to the south and north of Preveza. Locations such as Monolithi, Kanali, Palairos, Pagonia, and further south, the beaches of Mytikas, stand out, offering the same turquoise seas as the Ionian Islands, but with the added element of privacy and, of course, more affordable prices," notes Mr. Gavriilidis.
A major advantage of these areas is the port of Igoumenitsa, which significantly facilitates access, even by car, via Venice, Ancona, Bari, and Brindisi. Similarly, according to Elxis, in Crete, there is a shift in the interests of potential buyers of holiday homes from the northern part of the island to the southern one, in areas that are much less developed. Villages in the southern part of the Rethymno region, such as Plakias, Mariou, and Asomatos, with panoramic views all the way to the islands of Gavdos and Paximadia, are now key destinations for hundreds of holiday home buyers. At the same time, access remains good, as the distance from the northern part of Crete and the city of Rethymno is about 35 kilometers, while these destinations are at about the same distance away from the airports of Heraklion and Chania.