Foreign buyers of holiday homes are showing a clear preference this year for more expensive and luxurious properties, as the percentage of those choosing homes worth over €600,000 has tripled. Even though prices have already risen significantly, international buyers continue to view the prospects of the Greek market — and the value it offers — very positively. As a result, they are turning to increasingly high-quality properties to upgrade their quality of life by acquiring the home of their “dreams.” These are some of the conclusions of the latest analysis of holiday-home market trends by Elxis – At Home in Greece (www.elxis.com), a leading company in selling holiday homes to foreign buyers.
According to the company’s data, in 2025 the average selling price of a newly built holiday home stands at €420,000, up from €360,000 in 2024. This represents a 17% increase, which does not appear to have a negative impact on foreign demand, as it remains consistently high. “The market is not inflating; it is maturing. An annual price increase of 8%–10% on average in recent years shows that the Greek market has now gained longevity, depth, and low risk,” notes Elxis’ CEO, Mr. Georgios Gavriilidis.
Even more indicative is that this year the market seems to have shifted to a new level. “Looking at the data, in 2025, 23.7% of buyers — one in four — are now purchasing homes valued above €600,000,” Mr. Gavriilidis explains. According to the company, in 2024 only 7.9% of holiday-home sales were for properties worth more than €600,000. This means that Greece is moving into a higher category and, from being a market of opportunities, is transforming into a market of confidence and stability.
Forty-four percent of buyers fall into the mid-range and largest segment, choosing homes priced between €300,000 and €600,000 — a share that remains stable compared to last year. In contrast, more affordable properties valued at less than €300,000 are selected this year by 32.2% of buyers, down from 36.8% in 2024.
Elxis – At Home in Greece works with developers in Crete, Rhodes, the Peloponnese, the Ionian Islands, and the Cyclades, promoting exclusively homes with a clear legal status and certified quality. This also makes the properties far easier to transfer in the future, as transactions can be completed in as little as 2–6 weeks, instead of the traditional 2–6 months required for property sales in Greece. As Mr. Gavriilidis notes, “Over 50% of our sales are off-plan, meaning homes purchased before completion. This only happens when there is genuine trust — in the company and in the country.”
The shift in buyer preferences toward more luxurious homes is also influenced by the growing supply of high-quality developments. As Mr. Gavriilidis said at the domestic real estate conference held during the “Building Expo 2025” exhibition, “The new projects we select are designed jointly with developers, based on specific selection criteria: views, privacy, accessibility from abroad, and distance from the sea. Using these criteria, we seek reliable developers in areas that meet these conditions, and we create new projects based on specifications we know our clients are looking for.”
According to the Elxis CEO, homes that combine personal use, good rental yield, and capital appreciation are driving demand and gradually shaping supply. Buyers no longer start by saying, ‘I want only Crete’ or ‘only Paros.’ They start by saying, ‘I want a home that is right — legally, technically, and functionally’.
