17.11.2025
Foreign buyers of holiday homes are showing a clear preference this year for more expensive and luxurious properties, as the percentage of those choosing homes worth over €600,000 has tripled. Even though prices have already risen significantly, international buyers continue to view the prospects of the Greek market — and the value it offers — very positively. As a result, they are turning to increasingly high-quality properties to upgrade their quality of life by acquiring the home of their “dreams.” These are some of the conclusions of the latest analysis of holiday-home market trends by Elxis – At Home in Greece (www.elxis.com), a leading company in selling holiday homes to foreign buyers.
According to the company’s data, in 2025 the average selling price of a newly built holiday home stands at €420,000, up from €360,000 in 2024. This represents a 17% increase, which does not appear to have a negative impact on foreign demand, as it remains consistently high. “The market is not inflating; it is maturing. An annual price increase of 8%–10% on average in recent years shows that the Greek market has now gained longevity, depth, and low risk,” notes Elxis’ CEO, Mr. Georgios Gavriilidis. Even more indicative is that this year the market seems to have shifted to a new level. “Looking at the data, in 2025, 23.7% of buyers — one in four — are now purchasing homes valued above €600,000,” Mr. Gavriilidis explains. According to the company, in 2024 only 7.9% of holiday-home sales were for properties worth more than €600,000. This means that Greece is moving into a higher category and, from being a market of opportunities, is transforming into a market of confidence and stability.
44% of buyers fall into the mid-range and largest segment, choosing homes priced between €300,000 and €600,000 — a share that remains stable compared to last year. In contrast, more affordable properties valued at less than €300,000 are selected this year by 32.2% of buyers, down from 36.8% in 2024. Elxis – At Home in Greece works with developers in Crete, Rhodes, the Peloponnese, the Ionian Islands, and the Cyclades, promoting exclusively homes with a clear legal status and certified quality. This also makes the properties far easier to transfer in the future, as transactions can be completed in as little as 2–6 weeks, instead of the traditional 2–6 months required for property sales in Greece. As Mr. Gavriilidis notes, “Over 50% of our sales are off-plan, meaning homes purchased before completion. This only happens when there is genuine trust — in the company and in the country.”
The shift in buyer preferences toward more luxurious homes is also influenced by the growing supply of high-quality developments. As Mr. Gavriilidis said at the domestic real estate conference held during the “Building Expo 2025” exhibition, “The new projects we select are designed jointly with developers, based on specific selection criteria: views, privacy, accessibility from abroad, and distance from the sea. Using these criteria, we seek reliable developers in areas that meet these conditions, and we create new projects based on specifications we know our clients are looking for.”
According to the Elxis CEO, homes that combine personal use, good rental yield, and capital appreciation are driving demand and gradually shaping supply. Buyers no longer start by saying, ‘I want only Crete’ or ‘only Paros.’ They start by saying, ‘I want a home that is right — legally, technically, and functionally’.
29.06.2026
More and more buyers from the United States and Canada are looking to fulfill their own "Greek dream" by purchasing a holiday home in Greece. According to our data, demand from these two markets increased by 50% during the first half of this year, establishing an entirely new trend in Greece's holiday home market.
25.05.2026
Holiday home prices across Greece are rising by 10.8% this year. According to a recent study of ours, the average price per square meter increased by 10.8% during the January – April period of this year compared to the same period last year, reaching €3,398/sq.m. from €3,067/sq.m. The main reason behind this increase is the significant rise observed in newly built properties, driven by strong purchasing interest from abroad, a sector in which we specialize, promoting properties to foreign buyers, mainly from Northern Europe and the United States. Specifically, in holiday homes purchased off-plan, the average value of signed contracts rose by 12.5% to €507,427. At the same time, the average price per square meter increased by 12%, from €3,790 to €4,245.
Commenting on this development, George Gavriilidis, CEO of Elxis, stated: “This year’s increase and the overall trend highlight the strong interest in newly built homes, despite increases in construction costs due to price adjustments. Buyers seeking modern specifications, high energy efficiency, and flexible usage options, such as personal use or investment purposes, continue to drive demand in the Greek market.”
27.04.2026
Crete, the Peloponnese, and the Ionian Islands stand out this year in terms of demand for holiday homes from international buyers. At the same time, an increasing number of foreign buyers are seeking newly built properties “off-plan” to benefit from lower prices. These findings come from one of the recent analyses.
23.03.2026
A shift is evident this year in the profile of foreign property buyers in Greece, following adjustments to the Golden Visa program. According to an analysis by Elxis – At Home in Greece, demand for residency permits has dropped by 83% compared to last year. This is based on demand data and trends observed through Elxis’ network and its offices in the Netherlands, Thessaloniki, and Crete.
19.01.2026
Our survey forecasts notable changes compared to previous years and the formation of new trends in the holiday home market for 2026. Throughout our research, we identified an increasing shift not only toward luxury and high-end properties, but also toward more affordable holiday homes of smaller surface areas, based on demand observed in selected projects with such characteristics.
17.12.2025
Holiday homes with an average value of €450,000 were the primary choice in 2025 for foreign buyers. This represents a 37.3% increase over 2024, demonstrating international investors’ willingness to spend more to acquire higher-quality properties. This is the main conclusion of our latest survey by Elxis – At Home in Greece.
24.10.2025
An exponential increase both in the speed of real estate transactions and in the overall size of the real estate market can be achieved through the availability of publicly accessible and reliable data, especially for prospective buyers from third countries. This was the key takeaway from the remarks of Mr. Dion Gavriilidis, Managing Partner of Elxis – At Home in Greece, a leading company in the sale of holiday homes in Greece.
15.10.2025
“Greece is moving up a league. It is no longer a market of opportunities; it is a market of trust and stability.” With these words, Mr Giorgos Gavriilidis, CEO of Elxis – At Home in Greece, summed up the trends and prospects of the Greek holiday home market for foreign buyers during his speech at the recent Oikodomi Expo.
