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Anyone set on Crete tends to arrive at this question sooner or later, because its two biggest cities pull in different directions. There's no single right answer. Chania is the romantic one, all Venetian harbour and old-town charm, with a slower, more atmospheric pace. Heraklion is the practical one, Crete's capital and commercial heart, with the amenities and connections that come from being the island's main hub. The better choice depends on whether you're buying mainly for lifestyle or for everyday convenience, and on how you plan to use the home. Here's how they compare.

Our survey forecasts notable changes compared to previous years and the formation of new trends in the holiday home market for 2026. Throughout our research, we identified an increasing shift not only toward luxury and high-end properties, but also toward more affordable holiday homes of smaller surface areas, based on demand observed in selected projects with such characteristics.

It's one of the most common questions from buyers comparing the mainland with the islands, and the answer is a fairly clear yes: the Peloponnese is generally cheaper. The reasons are mostly practical. It's on the mainland, reached by road rather than ferry, less swamped by summer tourism, and there's simply more land to go around than on a small island. Together, that keeps prices below the well-known islands, often by a wide margin, while still offering plenty of coast, history, and character. Here's how the two compare, and where the value lies.

Buyers comparing Greece's two big southern islands usually want the same thing settled: which is the better bet for a holiday home? Neither wins outright. They differ in scale and character. Rhodes is the more compact, concentrated option, with a famous medieval town, strong summer tourism, and generally gentler prices. Crete is far larger and more varied, with more to choose from, a longer season in places, and the depth that comes from being somewhere people live all year, not just visit. The right choice depends on your budget and how you picture using the home. Here's how they compare.

Buyers weighing up the Ionian often come to this question, and the short version is that yes, Lefkada usually works out more affordable than Corfu. The gap and the reasons behind it are worth understanding, though, before you let price alone decide. Corfu is one of Greece's best-known islands, with a long international following and the premium that brings. Lefkada is smaller, quieter, and less famous abroad, which tends to keep prices gentler. What you're really choosing between is an established, polished market and a lower-key one with a different feel. Here's how they compare.