Crete’s Rising Global Profile in 2026
Crete is stepping into the global spotlight once again. According to Airbnb’s latest travel trend insights based on worldwide search data from Q3 2025, the island — and especially the iconic Samaria Gorge National Park — ranks among the most sought-after nature destinations for 2026.
This surge reflects a broader shift in how people choose where to travel, live, and invest. Travellers are no longer looking only for beaches or city breaks. Instead, they are drawn to authentic natural environments, outdoor experiences, and destinations that offer both beauty and balance, qualities that Crete delivers effortlessly.
Samaria Gorge
The Global Shift Toward Nature-Based Travel
Travel trends are clearly moving “back to nature”. Searches for accommodation near national parks have grown significantly, and outdoor experiences now dominate travel planning worldwide.
Crete fits perfectly into this new mindset with its:
– Scenic landscapes
– Protected natural parks like Samaria Gorge
– Year-round outdoor lifestyle
– Mild climate and diverse terrain
As more travellers prioritise hiking, wellness, slow living, and meaningful experiences, destinations with strong natural identities gain long-term appeal, not just for holidays, but also for second homes and relocation.
Crete is the number one choice for Elxis’ clients, with total sales nearly matching the combined sales of all other regions. As Crete continues to attract travellers who later become repeat visitors and homeowners, interest in high-quality residential projects on the island keeps growing.
Rethymno, in particular, stands out as a location that reflects everything modern buyers are looking for in Crete. Below, you can explore one of our newest residential projects in this area.
Why Samaria Gorge Strengthens Crete’s Property Appeal
Samaria Gorge is one of Europe’s most impressive natural landmarks, attracting hikers and nature lovers from across the globe. Its growing international visibility reinforces Crete’s reputation as more than a seasonal destination.
For real estate buyers, proximity to protected nature areas offers higher long-term desirability, strong appeal for short-term rentals and sustainable value growth.
Areas near national parks tend to attract quality tourism, longer stays, and visitors who value privacy, scenery, and authenticity, all factors that positively influence property demand.
Samaria Gorge
Short Trips, Events & the New Travel Mentality
Another key trend shaping 2026 is the rise of short but frequent trips, especially among younger travellers. Influenced by social media and event-driven travel, people are increasingly willing to travel internationally for just a few days. Crete has the advantage of combining excellent flight connections, strong cultural, and culinary identity and a mix of lively cities with peaceful countryside. This flexibility supports both holiday rentals and hybrid living models, where owners can combine personal use with rental income.
Solo travel is also on the rise, with people seeking destinations that offer space, reflection, and a slower pace of life. Mountains, coastlines, and islands are among the top choices, placing Crete in an ideal position.
What Makes Crete a World-Famous Hotspot
It’s worth mentioning that another recent survey showed that 91% of visitors in Crete were fully satisfied by the experience, while 97% rated their stay positively or very positively.
Additionally, the new Kastelli Airport, expected to be completed in 2027, will take accessibility to the island to an even higher level.
For lifestyle buyers, Crete offers:
– Affordable property prices compared to other Mediterranean hotspots
– High quality of life
– Strong local culture and gastronomy
– Safety and accessibility
These qualities make the island attractive not only for investors, but also for retirees, remote workers, and second-home buyers.
As travel becomes more experience-driven and nature-focused, destinations like Crete gain lasting relevance. The island’s combination of natural beauty, international recognition, and high quality of life positions it strongly for the years ahead. For anyone considering real estate in Greece, Crete is a choice beyond beautiful; it is also a strategic and wise one.
