What Type of Home Buyer are You?
07.03.2025

Knowing what kind of buyer you are may give you an advantage in the market. It will help you get inside the head of real estate agents, who often help clients market their property to these categories of buyers. Naturally it also helps to understand your top priorities when searching for a home in Greece.
Alternatively, if you are selling your home in Greece, knowing these buyer categories will help you market your property to the right audience.
Primary Home Buyers
This is the average home buyer who is in the market to buy a primary residence. This category usually has access to finance or have enough cash saved up to purchase a property. Naturally, one of the biggest priorities for this kind of buyer is the price of a property. Secondarily, they think about proximity to place of work, schools, medical offices, and basic services, since the home will be their primary place of residence.
Downsizers
This group falls into the "primary home buyers" category. They want to move from a larger property to a smaller one. In some cases, this group includes retirees or locals who do not need a large family home anymore and need somewhere that requires less maintenance. Downsizers are usually from 50 to 75 years old. Generally, downsizers prefer convenience, a quiet location, privacy, convenience of travel, and proximity to medical care.
Second Home Buyers
Second home buyers have their primary home in another city or country. They spend a majority of their time in the primary home, and the second home is usually located in a holiday destination -- somewhere to spend quality time with their family or escape from day to day life.
The buyer may want to make passive income by renting the second home, or they might want it as a long-term investment. After many years, they can sell the second home for a profit, or they can pass it on to a relative.
Buy-to-Let Investors
Some buyers invest in property so that they can generate revenue. They may not even spend time there, but expect the property to bring them revenue while it appreciates over the long term. These homes are usually compact and have 3 bedrooms.
This buyer wants a secure investment for the long-term that does not need a lot of maintenance. One other priority is that the property should not require renovations and should be ready to rent immediately in order to earn income.
Sometimes buy-to-let investors are looking for bigger homes or off-plan homes that can be marketed to wealthier tenants.
Retirement Planners
Retirement planners include those who are planning to retire or have already retired, and usually have specific needs for a property. They may like specific areas because of the relaxed lifestyle and because there is a lower cost of living.
Usually, retirement planners prefer low maintenance properties in a bungalow style (only one floor). Retirement planners also prefer a quiet, easily accessible location with privacy and at least one bedroom on the ground floor. Medical facilities and a gardening space are also a priority. Retirement planners value security and look for homes with proximity to shops, cafes, and transport options.
Next Steps for Buyers
Pick out of these categories which you fall into. The next part is the fun part: picking which area of Greece you want to buy your home. You can even take the next step and come for a visit.
Next Steps for Sellers
Pick which of these categories your property appeals to. Keep the possible buyer’s likes and dislikes in mind when you start to market it, photograph it, and promote it online. For a complete guide to selling your home in Greece, read more here.
Want More Tips on Buying a Home in Greece?
click hereYou might also like
- Read more
17.03.2026
Residence Permits in Greece: A Complete Overview
If you are considering living in Greece, understanding your residence permit options is essential. If you are a citizen of an EU/EEA country or Switzerland, you do not need a residence permit to live in Greece, although you may need to register your stay if you plan to remain long-term. For non-EU citizens, Greece offers several residence pathways, each designed for different profiles, including investors, financially independent individuals, and remote workers. This article provides an overview of the main residence permit options available, including the Golden Visa, as well as alternative routes.
Market Insights
- Read more
05.03.2026
Greece's 7% Flat Tax for Foreign Pensioners: Everything You Need to Know
Market Insights
- Read more
05.03.2026
Everything You Need to Know Before Building Your Own House in Greece
For many people, building a home in Greece is both an exciting dream and a complex undertaking. From finding the right plot to navigating permits and coordinating professionals, the process can feel overwhelming –especially for foreign investors unfamiliar with Greek legislation and bureaucracy.
This comprehensive guide explains everything step by step, outlining not only what you need to do but also the challenges you may face, so you can begin your journey fully prepared.
Market Insights
- Read more
05.03.2026
Airbnb Rules in Greece in 2026: What Buyers and Property Owners Should Know
Market Insights
- Read more
16.02.2026
Long-Term Rentals in Greece: Rules, Income, and Legal Requirements
Greece has long been a favourite destination — and increasingly, foreigners are choosing not only to spend holidays here, but to invest in property as well. Many owners rent out their homes, either short-term or long-term, as a way to generate income.
Renting out a home in Greece can offer attractive returns, but for new owners, the rules, taxes, and legal requirements can feel confusing at first.
If you are interested in understanding how short-term rentals work, we have a separate guide you can find here.
For those considering a long-term lease, understanding the legal framework is essential. Below, you’ll find everything you need to know about expected income, documentation, taxes, and property management options.
Market Insights
- Read more
09.02.2026
Greece Air Travel: A Turning Point & What 2026 Brings for Property Buyers
When people think about buying property in Greece, they usually focus on location, views, lifestyle, and price. One factor that often gets overlooked, until it suddenly matters, is air connectivity.
How easy is it to reach your home? How long does the season last? Can friends, family, or renters get there without complicated travel?Market Insights
- Read more
29.01.2026
Donations and Parental Gifts in Greece: How to Transfer Property Tax-Efficiently
Do you own or look to buy a property in Greece? Then maybe you’ve thought of donating this to your children, grandchildren, or another relative or loved one. There are many reasons why property owners in Greece might decide to transfer ownership during their lifetime. Some wish to share their property with a new partner or family member, while others prefer to simplify matters for their heirs by avoiding future inheritance procedures and potential tax burdens.
In many cases, a parental gift (known in Greece as goniki parochi) or a donation can be an efficient and thoughtful way to plan, ensuring that your assets are passed on smoothly and according to your wishes. In this guide, we’ll walk you through what these terms actually mean and how the process works.Market Insights
- Read more
05.12.2025
Kastelli Airport: Crete’s New Gateway Reaches Final Stages
Market Insights

.webp)






