Holiday homes with an average value of €450,000 were the primary choice in 2025 for foreign buyers. This represents a 37.3% increase over 2024, demonstrating international investors’ willingness to spend more to acquire higher-quality properties. This is the main conclusion of our latest survey by Elxis – At Home in Greece.
Elxis’ CEO Mr. Giorgos Gavriilidis commented that, “up until 2023, our clients’ spending ceiling was approximately €450,000–€500,000, and this amount concerned a relatively small number of people, as most buyers were in the €300,000–€350,000 range.” Today, based on company data, this has changed significantly, with strong demand for more expensive homes exceeding €500,000, particularly newly built properties with private swimming pools, spacious interiors, gardens, and additional amenities. There is also growing interest in even higher-value purchases, as transactions in the €600,000 to €1 million range have begun to rise.
According to Elxis’ data, in 2022 the average value of sold holiday homes did not exceed €263,000, while in 2025 it reached €450,000, representing a 71% increase compared to just three years ago. Of course, a part of this development can be attributed to rising selling prices, driven by the higher-quality specifications of newly developed properties. Based on Elxis’ data, over the past 12 months the average price of a newly built villa with a garden and swimming pool has increased by 10.2%, reaching €4,675 per sq.m., compared to €3,458 per sq.m. in 2022, marking an overall increase of 35%.
The countries of origin that dominated buyer activity in 2025 were the Netherlands, Germany, and North America (USA/Canada). In contrast, buyers from the United Kingdom show a significant decline, a development which, according to Elxis’ analysis, is attributed to the deterioration of the country’s economic conditions.
The average value of properties purchased by Dutch and Belgian buyers in 2025 shows an increase of 33.55% compared to 2024, while the average value of properties purchased by German buyers rose by 32.08%. As for North American buyers, the average property value increased by 43.13%. This significant rise is explained by the increase in the minimum investment threshold required to obtain a Golden Visa in Greece.
Interpreting the shift of foreign buyers towards more expensive and higher-quality developments, Mr. Gavriilidis notes that “newly built villas priced at €400,000–€500,000, featuring private swimming pools and located near the sea or offering sea views, are difficult to find in other European countries.” According to him, these properties also offer the added advantage of investment use for several months per year, as well as capital appreciation from a future resale.
Regarding regions of interest, Crete remains the top choice, with total sales nearly matching the combined sales of all other regions. The Ionian Islands also continue to rank highly among foreign buyers’ preferences, while in recent years there has been a significant increase in sales in the Aegean Islands and the Peloponnese.
Giorgos Gavriilidis, Elxis’ CEO & Founder
